The Topps Company has made plans to launch ToppsTown.com on June 1st. Inserts for ToppsTown will be inserted one in every two packs in the upcoming 2008 Topps Series 2 Baseball. Each insert card will unlock virtual cards and a new online world “where your cards come alive.”

With the strength of online communities growing daily, it appears that ToppsTown will make an effort to reach out to younger collectors.