The Topps Company has made plans to launch ToppsTown.com on June 1st. Inserts for ToppsTown will be inserted one in every two packs in the upcoming 2008 Topps Series 2 Baseball. Each insert card will unlock virtual cards and a new online world “where your cards come alive.”
With the strength of online communities growing daily, it appears that ToppsTown will make an effort to reach out to younger collectors.
Check out this article written by Gene Wojciechowski of espn.com on Gregg Forwerck, a Topps Baseball photographer.
From Topps.com:
Topps announces an all-new high-end football product commemorating the top performers of the year…
2007 Topps Performance Football.
And it’s highlighted by none other than the NFL’s Offensive Rookie of the Year Adrian Peterson. And each 16-box case guarantees an AUTOGRAPHED ADRIAN PETERSON #’d to 249 or less. (image attached)
Here’s the product breakdown:
From Topps.com:
Topps announces the recently released 2007-08 Topps Co-Signers Basketball, featuring 1 Dual Autograph and 1 Solo Autograph in every box (and 1 Tri-Signer per case / image attached)), includes a number of short printed autograph cards. The list is as follows:
Autographed Rookie Variations
Nick Young 75
Greg Oden 75
Alando Tucker 75
Acie Law IV 75
Thaddeus Young 75
Yi Jianlian 75
Al Thornton 75
Brandan Wright 75
Spencer Hawes 75
Jason Smith 75
Dual Autographs
Bird / Magic 19
Shaquille / David Robinson 19
Wade / Anthony 19
Oden / Walton 19
Rodman / Isiah Thomas 19
Russell / Havlicek 19
Stockton / Deron Williams 19
Baron Davis / B. Wright 19
Oden / Havlicek 19
Allen / Pierce 49
Baylor / Havlicek 49
Rick Barry / Baron Davis 49
Bosh / Bargnani 49
Maurice Cheeks / M. Malone 49
Iguodala / Thaddeus Young 49
Boozer / Almond 49
Jianlian / Belinelli 49
Thaddeus Young / Crittenton 49
C.Hawkins / Alando Tucker 79
Bynum / Crittenton 99
Renaldo Balkman / Chandler 99
M. Williams / S. Williams 99
Maggette / Al Thornton 99
Gordon / Duhon 99
Dalembert / Jason Smith 99
Felton / Davidson 99
Jason Smith / Daequan Cook 99
Sean Williams / Jared Dudley 99
Nick Young / Gabe Pruitt 99
Tri-Signers Autographs
TS-1 Bill Russell/John Havlicek/Larry Bird 9
TS-2 Rick Barry/Baron Davis/Brandan Wright 19
TS-3 Dominique Wilkins/Josh Smith/Acie Law IV 19
TS-4 Gerald Wallace/Emeka Okafor/Raymond Felton 19
TS-5 Bill Russell/Greg Oden/Shaquille O’Neal 9
TS-6 Corey Maggette/Carlos Boozer/Carlos Boozer 19
TS-7 Carmelo Anthony/Chris Bosh/Chris Bosh 19
TS-8 Tony Parker/Dwyane Wade/Chauncey Billups 19
TS-9 Buck Williams/Otis Birdsong/Michael Ray Richardson 19
TS-10 Isiah Thomas/Magic Johnson/John Stockton 19
Michael Eisner recently did an interview with the Financial Times where he talked about expanding the Topps Brand.
In the article Eisner talked about the creation and expansion of Etopps:
Figuring heavily in his expansion plan is the development of “eTopps”, an online sports marketplace, where “you can track and buy new issue cards”. He says the service, which was developed with eBay, is a “real market . . . we are going to take it and turn it into a place where parents can teach their children how to invest and learn about it through sport”.
There will also be a “sports index that is only based on the value of cards that have been sold for the last 10 years. I believe my obsession can turn eTopps into the fundamental place to instruct kids in the financial markets.”
He also briefly talked about the idea of turning Topps into a world wide brand, including working the Premiere League:
It is also a game with global appeal. “We want [Topps] to be stronger in other countries,” he says, adding that the Premier League’s popularity throughout Europe and Asia will help the company enter new markets.
From Topps.com-
McDonald’s Autographed Cards Added to All-New NBA Product
Topps announces that the upcoming and all-new 2007-08 TOPPS ECHELON BASKETBALL will include the much talked about same-day autographed cards from the 2006 McDonald’s High School American Game.
The subjects include:
Greg Oden #d to 100
Brandan Wright #d to 100
Thaddeus Young #d to 100
Spencer Hawes #d to 50
Daequan Cook #d to 100
Javaris Crittenton #d to 100All cards are player touched and were signed during the event in 2006. Topps is the exclusive trading card manufacturer of the McDonald’s High School All-American Games.
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